Production Designer · Plano, TX
Print, packaging, digital, Figma
Open to Production Design roles — DFW / Remote

DiGiorno AI Commercial Concept (Personal R&D)

Client:
Personal R&D — spec concept (not client work)

Category:
Graphic Design|Digital
Tools Used:
Photoshop|Figma|AI Image-to-Video

Personal R&D / spec concept — NOT a client project. Not affiliated with, commissioned, or paid by DiGiorno or Nestlé. Brand marks shown for concept demonstration only.

DiGiorno AI Commercial Concept — Personal R&D

Challenge

Can a single product photo become a full commercial? I tested "AI only" vs. "Human + AI" direction to show where creative strategy, pacing, and framing still need a designer.

Watch the spot (36s)

Original post with write-up: View on LinkedIn

Mockups & frames

DiGiorno AI vs Human+AI mockup grid (personal R&D concept)

DiGiorno AI spec commercial still

DiGiorno AI spec video cover

Process

  • Started from one product image; generated base AI-only frames as a control.
  • Re-directed with human creative input: story beats (Beginning → Middle → payoff "Now that's mealtime"), lighting, product hero framing.
  • Laid out the AI vs. Human+AI comparison board in Figma; cut the spot to a vertical social format.

Takeaway

AI speeds up production, but structure, taste, and brand judgment come from the designer.

More motion work: Motion reel on Vimeo

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