I actively collaborated with AT&T's creative team to craft compelling visual content that not only effectively conveyed our brand's messaging but also deeply resonated with our intended audiences. In addition to this, I played a pivotal role in contributing to the development of multimedia assets for various marketing campaigns and initiatives, ensuring a consistent and captivating visual identity throughout.
One noteworthy project I was involved in was the development of the push-to-talk feature for FirstNet. I worked closely with our team to conceptualize, design, and implement this essential communication tool, ensuring it met the specific needs of our emergency responders and public safety officials. This innovation significantly improved their ability to coordinate and respond swiftly during critical situations.
Furthermore, I leveraged motion graphics and animation techniques in our marketing campaigns. By integrating these dynamic visual elements, we elevated our storytelling capabilities and enhanced the overall engagement of our target audience. This approach not only captivated viewers but also effectively conveyed complex information in a visually appealing and easily digestible manner.
In summary, my contributions to AT&T's creative endeavors encompassed collaboration on compelling visual content, active involvement in the push-to-talk feature for FirstNet, and the strategic use of motion graphics and animation to bolster our marketing campaigns. These efforts collectively reinforced our brand's messaging and left a lasting impact on our audience
Berkshire Hathaway Automotive
● Supported creative team at Berkshire Hathaway Automotive in designing graphic materials that effectively conveyed company's automotive offerings and enhanced customer engagement.
● Contributed significantly to MERGE by spearheading UI/UX design initiatives and crafting visually captivating assets that enriched marketing collateral, bolstering brand communication throughout a brief-term involvement.
● Innovated and executed dynamic designs for print resources, including brochures, banners, and signs, fostering an engaging and cohesive brand presence.
● Enhanced user experience by incorporating UI/UX principles into design projects, resulting in intuitive and visually appealing interfaces that resonated with the target audience.
● Collaborated closely with cross-functional teams to align design aesthetics with brand guidelines, ensuring consistency and a seamless visual identity across various materials.
● Transformed concepts into tangible design deliverables, effectively conveying the brand's messaging and objectives while maintaining a high standard of design excellence.
● Leveraged eBlast design techniques to create impactful email marketing campaigns, optimizing engagement and communication with the audience.
● Demonstrated a keen eye for detail and a commitment to producing design solutions that effectively addressed both user needs and business goals.
● Contributed to the overall creative direction of projects, fostering innovation and maintaining a deep understanding of emerging design trends and industry best practices
● Played a pivotal role in MERGE's marketing efforts by delivering designs that resonated with the brand's values and mission, ultimately contributing to a more compelling market presence.
● Leveraged digital retouching skills to enhance jewelry imagery for Signet, , contributing to creation of stunning visuals that showcased company's products.
● Conducted in-depth research to identify sourcing for high-quality materials and stones at attainable pricing
KDP Keurig Dr Pepper Inc
● Executed production tasks at Keurig Dr Pepper Inc., contributing to development of visually appealing packaging designs and promotional materials for range of beverage products.
Food and Beverage Retouching
Collaborated within the 72andSunny team as a, , ensuring the accurate implementation of graphic designs and contributing to the creation of captivating advertising materials.
Creating visual images such as a chart or diagram to represent information or data.
Created a Concept Design for an Armenian Traveling agency.